This app allows you to earn points whenever you talk about your brand experience. Sounds a lot like the reviews that already happen on many websites, except now you can be rewarded with gift cards, the more you share about a brand. The company hopes to create a niche online brand community. We say it is a great idea. I went to the store today to buy a vacuum cleaner. As I stood in front of 20 different vacuums, I could not make up my mind what to buy. I think I could have really used yappem today :)…….check it out, then come back to tell us what you think!