Trading in Ghana has gone digital, and Tonaton.com is a start-up that is trying to capitalize on this trend.  Tonaton.com is a website that allows people living in Accra, Kumasi, and Sekondi Takoradi to post products for sale on the web.  Think of it as Ghana’s version of Craigslist.  On Tonaton.com you can find anything from Mobile phones to Cars and even property!  It is currently free to post and very easy to use.  Over the past 3 years there has been an explosion of online activity in Africa.  The model is very simple, take an idea that is already successful in America and implement it in Africa.   If you persevere the initial emerging market obstacles, your chances for success are very high

Trading of second hand cars  in Ghana amounted to over 7,674 cars in the 2nd quarter of last year.  This amounts to about 194,432,500 Ghanaian Cedis (96M dollars).   Add onto that the trading of mobile phones and properties and the number balloons to 734, 628, 000 Cedis .  Not to shabby, a perfect opportunity for any budding entrepreneurs looking to break into a very lucrative space.

So get busy, get creative and………………………Stay Mobile!

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