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Awethu Project has been added to list of African Technology Startups at smileandmobile.com

The Awethu Project is the most progressive, young, Black and innovative entrepreneurship development company in South Africa. Our vision is to revolutionise the economy by solving the problem of the Missing Middle.

We use our unique style of hands-on entrepreneurship to combine people, ideas and capital to build the SMEs South Africa needs. Whether you are an entrepreneur or an investor, we can work together together to transform the economy.

Founded in 2009 by Yusuf Randera-Rees, a South African graduate of Harvard and Oxford passionate about correcting the social inequalities in our country, the Awethu Project has incubated over 500 entrepreneurs and developed some of the world’s most innovative models for investing in SMMEs. We’ve raised significant funding towards our vision from Government partners, including National Treasury’s Jobs Fund and the IDC’s Small Enterprise Finance Agency (sefa), and corporate partners, including Discovery, Accenture and General Electric. Our work is globally recognised, most recently by the Clinton Global Initiative, which made Awethu a member. This year we are scaling our operations with like-minded partners in order to make systemic impact.