Suzana Moreira is a South African woman that lives in Mozambique. She founded moWoza which is derived from the words “mobile” and the Zulu word “woza”, meaning “to come” or “to run”. She realized that majority of the business are owned by women, and as a result they have to travel to South Africa to buy their merchandise. moWoza is solving this challenge by offering access to products to store owners without having to travel. Storeowners order the inventory they need by simply sending an SMS. Suzana and her team then source the goods and deliver them directly to the shops. moWoza provides informal cross-border traders in Southern Africa with a mobile information service on pricing and access to goods and this service won her the Cartier Women’s Initiative Award.
How MoWoza Works:
Register: The first step is for a potential customer to register with moWoza via one of their agents.
- Order, and Pay
Customers place their orders using their mobile phone and the transaction can be paid simultaneously via mobile payments. They offer several ordering and delivery options.
- Drop off Points
moWoza drops off the orders in secure areas which can be easily accessed.
Their agents work with the customer to determine what products and services they want and will assist in making repeat purchases.
Video Credit: John6mistral