The sharing economy is growing worldwide, and Africa is no exception.
The new trend is providing offers solutions to some infrastructure shortcomings, as well as improving access to affordable goods and services.
Global on-demand brands like Airbnb and Uber – digital lodging and taxi platforms, respectively – are working to entrench themselves across African markets. They see a goldmine of opportunity in the continent’s fast growing, tech-forward populations. At the same time, smaller local services are also catering to many niche segments.
For international companies, the potential of African markets is a draw for launching services. The region boasts a 1 billion strong population set to increase to more than 2 billion by 2050. As well, an increasing proportion of this youthful population has disposable income. In 2011, the African Development Bank (AfDB) put 34 percent of the continent’s population in the middle class bracket.
“We think that there is huge potential in the region for Airbnb,” says Nicola D’Elia, the company’s general manager for the Middle East and Africa. “Africa is home to over one billion people, so it is very important to us that we have a strong presence here.” Click here for full article
Source: This is Africa