By Dean Workman
The State of Influence Event in Sandton.
On the 14th of June, digital influencers and experts from across the world converged at the State of Influence event hosted by MediaCom and indaHash in Sandton, Johannesburg. The event saw these experts in their field share, share their insights and predictions for the future of the influencer marketing to a captivated audience.
The hosts indaHash and MediaCom are both major role players in this space. indaHash connects brands with their global network of 250, 000 digital influencers, who have a combined reach of over half a billion followers. Using an international platform that is fully automated, indaHashhas has changed the process of collaboration between brands and digital influencers. In its short lifespan, having only opened in 2016, indaHash has already worked on more than 200 campaigns for some of the world’s biggest brands, such as Coca-Cola, P&G, McDonald’s, and L’Oreal.
The award-winning MediaCom, however, is one of the largest content and media agencies worldwide, this is evident by the fact that they employ 7,000 people in 125 offices across 100 countries. Their global client roster includes Dell, P&G, Shell and Universal. MediaCom is “The Content + Connections Agency” and acts on Click here to read entire article
Source:: IT News Africa