Gustav Piater, Sales & Marketing Director, AIGS.
For years, one of the biggest gripes in organisations has been the stubbornly low user adoption of Business Intelligence (BI) solutions, averaging 10% – 20% in most companies.
Increasing user adoption
To try and fix the low user adoption, we put ourselves in the users’ shoes and asked ourselves a tough question:
- “So, data geeks are finding BI useful, but so what? Are we explaining why it is mission-critical and how it can add value to the business?”
But when we found the right use cases showing the absolute need for BI in a ‘data-gone-mad world’, little had changed. We were forced to move on to the next question:
- “So, the business is buying into BI, but are we really helping them if non-IT users don’t have the right skills and tools to use BI?”
Maddeningly, things were no better. So, we asked ourselves the best question yet:
- “Most of the industry gets that you must present data to operations in dashboards and to middle management in reports, but do executives have time for any of that?”
We fixed that problem with executive storyboards, but then the hardest issue of all came up: