History was made in 2016 when Africa could finally celebrate its first startup unicorn, with the Africa Internet Group, now known as Jumia Group, being valued at over $1 billion in February last year.
In doing so, it became the first privately owned startup to gain unicorn status, joining an elite group of 150 or so companies around the globe.
The e-commerce startup surprised some people when it was announced as the first African tech unicorn, as it was not a company that was particularly well-known around the world, primarily due to the fact that it held investments in various more recognizable e-commerce properties, but a rebranding in 2016 gave it more brand recognition as Jumia Group.
The company is based in Lagos, Nigeria, and operates as a subsidiary of Millicom International Cellular S.A, using a sales approach similar to Amazon.
Here are the 12 things you didn’t know about Africa’s first startup unicorn, Jumia Group.
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