Opera, and digital reading non-profit, Worldreade study found that women tend to purchase bigger data packages when compared to men.
A study undertaken by global software company Opera and digital reading non-profit Worldreader has found that women in Africa use mobile internet to empower and entertain themselves. Opera ran a survey of 1,500 women and men aged 14 to 44 in Nigeria, Kenya, and South Africa in May 2017 to learn more about their web browsing habits on their mobile phones. The poll results were later combined with Worldreader insights on the mobile reading habits of 50,000 Worldreader app users in the three countries above.
Women in Africa are as tech-savvy as men
The combined study revealed that women in these three African countries are as tech savvy as men when it comes to browsing the internet using their mobile phones. Women are using their browsers as often as men, with the majority of female survey respondents in Kenya and Nigeria (60%) stating that they access their mobile browsers more than eight times a day to do various internet activities.
Moreover, women tend to purchase bigger data packages than men. Nearly half of female respondents in Kenya said that they spend over KSHS Click here to read entire article
Source:: IT News Africa