I don’t know about you, but I am not a very patient person; I like speed. Even on my gadgets, I like them to give me want I want first and fast. I don’t have the time to sieve through the clutter; tap here and there again and again to get the app and service I want.
The things about smartphones, no matter how fancy you may think yours is, how superior features it has got, how reliable the battery life is if you can find what you want first and fast. It is just not worth it! No one wants to be scrolling sideways multiple times before finding what you want.
The problem gets worse when you get a new phone with custom UI or when you upgrade to a new version of the OS. Android users are worse off than iPhone users; iOS simply has a fixed UI with apps across the home screen. Unlike Android devices, which comes from a wide range of multiple manufacturers and developers who customize the phone using the open source Android OS, iPhones experience remains fairly constant.
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