Startups looking to sell their good ideas to a corporate need to ensure that they can argue a clear business case with a proven solution and a demonstrable market, says Shirley Gilbey, the head of Rise and Co-creation at Barclays Africa Group.
“Every relationship should be transactional — they (startups) have a solution that we want to offer our customers. There must be value for both sides in the collaboration,” points out Gilbey.
Think about the market and how you would scale across regions says Barclays Africa’s Shirley Gilbey
Ventureburn spoke to Gilbey about what startups should consider if they want to sell their innovative idea, app […]
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Source:: Venture Burn