By Bryan Clark
Fitbit was, for years, a company without an identity. Packaged and marketed for fitness aficionados, the products often felt behind other offerings, and without a clear place in the market. It wasn’t the cheapest, didn’t offer the most advanced features, and some of the company’s UX decisions left a lot to be desired. Fitbit’s new offering — and first true smartwatch — Ionic, seems to hit the sweet spot. Ionic looks like the Apple Watch, but only in the sense that it’s a band, an LCD screen, and a lightweight aluminum case, fused together with a nano-molding technique normally reserved…

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