Note: This is an edited version of the TechCabal daily digest for September 4, 2017. Subscribe here, to get it in your mailbox every day around 7am (WAT).
Here’s what you should know today.
1 – Showmax’s trojan horse
Naspers recently merged two of their media properties, DStv and Showmax Africa, and I shared my theory about their strategy:
They have been very light on the details, but my bet is that DStv is looking for a growth story, with fewer and fewer people finding their bundle as compelling as they used to (live sports being the obvious exception), and Showmax looking to increase the subscriber base for its hyperlocal content strategy. By merging both platforms, DSTV gets differentiated content, and Showmax gets increased content creation and distribution infrastructure in all the markets DStv is in.
That made this Techmoran report from yesterday, that much more satisfying to read (called it!):
DStv Premium customers in South Africa will now get Showmax, worth R99 per month, at no charge in addition to their local and international content first already on DStv. […] There’s no impact on Showmax’s operations other than a Click here to read entire article
Source:: Tech Cabal