By Felix Omondi
The multinational ride-hailing services Uber and Taxify are currently locked in an ‘arms’ race’ in Africa on who will digitize the big motorbike taxis market in Africa. The two are currently rolling out motorbike passenger services in Kenya and Uganda.
Commuters in the two East African countries can now order a motorbike taxi (popularly referred to as boda-boda) via the Uber and Taxify app.
Uber has branded the boda ordering service as uberBoda, which becomes the company’s first motorbike ordering service offering in Africa. The company first rolled out the service in Asia, while for Taxify, this will be its first rollout of motorbike taxi ordering service.
The motorbike taxi market is huge in Africa
The expansion of Uber and Taxify is well informed by the fact that in Africa more people use motorbike taxis than motorcar taxis. That is because the latter is more flexible to the terrain; it can go to places without good road infrastructure and come in handy when you want to beat the traffic. Plus, they are more affordable as they use significantly less fuel per mileage compared to a car.
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