By Ann Brown
“Black Panther” just topped “Titanic” to become the third highest-grossing film in unadjusted earnings, so how come Wakanda fans can’t seem to find enough “Black Panther” toys on store shelves?
Hasbro, which holds the master license for “Black Panther” toys, says no new toys are on the horizon any time this month even though the film’s DVD is about to be released.
“Hasbro often comes out with new items with a video release,” said Jim Silver, president of toy review website TTPM, in a New York Post interview. But “the toy industry underestimated ‘Black Panther.’”
It didn’t help that Hasbro only created 11 “Black Panther” toys for the film’s debut. That’s about half of what retailers offered for the “Justice League” film and a third of what they carry for “Power Rangers” movies.
But a Disney spokeswoman claimed that the “Black Panther” product line is “the largest ever for a Marvel origin film, including expanded categories, such as performance wear and high-fashion collaborations.”
“Black Panther” had same toy allotment as “Wonder Woman,” according to industry publication Licensing Letter.
“This is an industry that downplayed the Click here to read entire article