Her Soho-based business has 480,000 Instagram followers. It has had celebrity fans like tennis champion Serena Williams, “Suicide Squad’”s Margot Robbie and Brit Award-winner Jorja Smith. And it regularly partners with global brands like Marc Jacobs, Nike and British Airways.
Now Reid is building her second business, Beautystack—a kind of Instagram for beauty geeks.
This lets professionals show off their work on personalized social pages, while customers book treatments by clicking images they like.
“WAH is cool, and I didn’t want to defile its coolness by using old-school software,” says Reid of her shiny new tech startup. “There is no social-visual booking system right now in the world. Nothing else exists.”
Sharmadean Reid doing what Instagram can’t
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