By Peter Horst
The days of companies being able to safely sit out the big social and political issues of the day are no more. Whether or not you ever intended to engage, the odds are great that events will at some point conspire to demand that you speak up. Silence can be viewed as complicity, and it can allow others to seize control of the narrative and use your brand as leverage in whatever their agenda might be.
For any brand managers who are still not convinced, or wondering where to begin, new research further reinforces the need to engage and provides guidance on how to do it. Sprout Social, a provider of social media management, advocacy and analytics solutions for businesses, surveyed more than 1,000 U.S. consumers for its recent report to better understand how and where they want Click here to read entire article