By Ann Brown
Kanye West performed at the launch of Verizon’s video streaming app Go90 three years ago in the fall of 2015. But even the association of a big name like West could not save the company from shutting down.
Verizon has spent millions on content for the free, ad-supported app, yet consumers never really warmed up to Go90. So now the telecom giant is shutting down Go90 on July 30. “The Go90 app offers live sports, licensed television shows, and short-form original programming in an ad-supported model, though it’s struggled to find an audience during its time on the market. In 2018, following a concerted effort by Verizon to expand the reach of Go90 content, the service’s audience topped out at an average of 17 million unique viewers per month, Variety says. The Go90 app is arguably most useful in providing access to live sports programming, including soccer, NBA, and NFL games,” Engadget reported.