By Nathalie Schooling, CEO of nlighten
A new understanding of ‘mass-marketing’
Psychologists have a term to describe how our brains scan things we encounter to see if it relates to anything we already know, or if it is something that fits in a new category. It is called our apperceptive mass and is defined as ‘the whole of a person’s previous experience that is used in understanding a new percept or idea’.
It is through our apperceptive mass that we judge things to be interesting or authentic, based on our existing experience or perception of similar things. This little bit of psychology is very important in understanding branding and customer experience, since it is the apperceptive mass of our customers that we ultimately appeal to when they engage with our business.
Online versus offline shopping experiences
Consider online versus offline retail shopping.
Online shopping offers customers an exciting new channel for purchasing items, all from the comfort of your home. But surprisingly for many of us who treasure convenience and time-saving tricks and tools, it can seem dull when compared to walking into a store. Stores are designed to interface with your senses. From the music that’s been specifically chosen to match the brand and customer Click here to read entire article
Source:: IT News Africa