Bet9ja (bet9ja.com), a betting company is the second most visited site in Nigeria after Google (Google.com) according to a ranking by Alexa, an Amazon company that commercialises web traffic data and analytics.
This new position is a two-place jump from its fourth position this time last year.
The Alexa rank compares websites against each other to determine what site makes it to the top. Therefore, a general increase in web traffic does not mean the site’s ranking will improve. But in the case of Bet9ja, her ranking improved which tells that their “visit rate” is growing and rising faster than other top sites in the country.
The ranking takes into consideration the unique visitors and page views of sites over the past three months before deciding which URL is the most visited for that period.
According to a statement from the company, “The rank is calculated using a proprietary methodology that combines a site’s estimated average of daily unique visitors and its estimated number of pageviews over the past 3 months”.
In 2017, the top 10 most visited sites in Nigeria were: