By Ann Brown
The tremendous buying power of African-American consumers has long been discussed and celebrated but how this power is used and should be used has been an ongoing debate.
When it comes to technology, African Americans aren’t merely buying — they are creating and changing the sector.
A new Nielsen reports shows how this power is growing, how Black consumers are using their voice, especially when it comes to tech, and how Black tech consumers are becoming the creators in that space.
“African American consumers are digitally savvy and entrepreneurial, expert content creators, and are more likely than consumers of other races to raise their voices on every subject from products to brand behavior to social justice,” Fortune reported.
The report, “From Consumers to Creators: The Digital Lives of Black Consumers,” is the eighth annual report in Nielsen’s Diverse Intelligence Series on African American consumers. It found that African-American households outpace all other demographics in mobile, tablet, smart TV, smart speaker, and gaming console ownership.
The buying power of African Americans is expected to rise from $1.3 trillion in 2017 to $1.54 trillion in 2022, outpacing the spending of the total national population, according to the in-depth Click here to read entire article