By Dana Sanchez
Getting consumers to pay directly for content has been slow to catch on in the U.S., but platforms like Patreon are helping to make it easier for podcasters to get paid by fans.
Fear of missing out and the accompanying anxiety it produces could mean paid subscriptions may have greater market potential in China than in the U.S.
By comparison, the U.S. podcast industry mainly makes money through advertising, and double-digit increases are expected in ad spend in the coming years.
China has podcasts that are free and ad-driven, just like in the U.S. but for some Chinese, the quality of free content is considered more entertainment than useful for real self-improvement, according to Marketplace, distributed by American Public Media.
In China, the “pay-for-knowledge” economy refers to podcasts with subscription fees, interactive online Q&As with experts or celebrities and live-streaming lecture-sessions where the audience can pay and participate.
Economic podcasts can be big moneymakers in China. One of the most popular is a show by a former economics professor Xue Zhaofeng from Peking University. He has sold $8 million worth of podcasts on the Dedao audio platform.
“The revenue share from the podcast platform Click here to read entire article