By Ann Brown
In today’s world of business, you don’t necessarily have to be where your customers and investors are. You could operate in Cape Town and do business with people in Europe, or service clients in Asia or North America from your offices in Johannesburg, while being funded by investors from the United States. Card payment service provider Yoco, opinion mining company Brandseye, online event ticketing provider Quicket, and property rental agency HouseME are four of the many South African tech companies that are in the process of scaling their operations. Each of those companies has learned their share of lessons along the way.
“There’s certainly a lot more to international expansion than meets the eye,” says Yoco co-founder Bradley Wattrus. “You have to think about exactly what you’re trying to achieve. For example, if your business is a high-tech business, IP becomes very important and the place where you have the core skills needed to build that technology becomes relevant. On the other hand, if you’re a software-as-a-service (SAAS) business, you would need to consider where your Click here to read entire article