By Kate Talbot
Capturing the youth vote can make the difference in a candidate’s victory or defeat. Historically, 18-29-year olds have performed below expectations. In 2018, voter registration has skyrocketed. The question is whether the actual number of votes cast by 18-29 year-olds matched this expectation.
The initial signs were promising. According to The Institute of Politics at Harvard Kennedy School, the demographic comprised of Gen Z and millennials were forcast to make it to the polls in high numbers during the midterm election; especially in comparison to only 17.1% of 18-24-year-olds who voted in the 2014 midterms. In a recent survey, they found that 40% reported they would “definitely vote” with student debt elimination, affordable health care and the labor economy driving interest.
In this current divisive political atmosphere, celebrities, brands, and political campaigns galvanized voters to register for the midterm elections. They’ve utilized millennial marketing tactics to make registration easier for digital natives. Here are three ways that marketing and community engagement activations have led to this historical voter registration.
Influencers encouraged their communities.
Celebrities have always had a voice in politics. Now with the rise of social media, it is easier than ever to encourage Click here to read entire article