By Oliver Smith
Klarna, the Swedish financial technology giant valued at $2.5 billion last year, has a new addition to its shareholder register from the most unlikely source.
Millionaire American rapper Snoop Dogg, aka Calvin Broadus, has today become a minority shareholder in the company which offers buy-now-pay-later services at 100,000 retailers in Europe and across the U.S.
“I’ve been doing business in Europe for years with fashion brands, telecommunication companies, and more,” Broadus told Forbes.
“I’ve endorsed them, advised them, and now I’m looking to invest in them. I plan to keep growing the portfolio, ya dig?”
As part of Dogg’s deal, which is a secondary investment and the size of which was not disclosed, the famed artist will also become the face of Klarna‘s latest marketing campaign, changing his name to Smoooth Dog.
“We have been on this smoooth journey for quite a while,” CEO Sebastian Siemiatkowski told Forbes, pointing to Click here to read entire article