By Tom Jackson
In an African mobility space that is getting more crowded and attracting serious investor interest, Cape Town-based startup LÜLA has carved out a niche for itself with its app that connects corporate commuters to private shuttles on their way to work.
LÜLA aims to save commuters time and money, and allows them to request, track and pay for rides. It provides its solutions to individuals as well as corporates themselves, who want to shuttle their staff to work and back on a scheduled basis. Cape Town corporates using its shuttle service for employees include Aurecon, V&A Waterfront, RCS and Old Mutual.
The startup began life as a side project in 2014 when co-founders Velani Mboweni and Xabiso Nodada were students at the University of Cape Town, becoming a legal entity in 2016 with the goal of making transport accessible, convenient and safe for people in emerging markets by using big data, mobile ticketing and shared infrastructure.
“Underpinning this mission was the idea that without access to transport, you can’t access economic opportunities, without which, you can’t solve poverty and social injustice,” Mboweni told Disrupt Africa.