By Neo Sesinye
70% of consumers would share more data if there was a perceived benefit
Difficult to achieve and earned over time, trusted online relationships are based on businesses providing a secure environment and a great customer experience.
Recently released Experian’s Global Identity and Fraud Report found that 74 percent of consumers see security as the most important element of their online experience, followed by convenience.
While businesses often have invested in one at the expense of the other, consumers across the globe expect both. So much so that 70 percent of them are willing to share more personal data with the organisations they interact with online, particularly when they see a benefit such as greater online security and convenience.
“Security and convenience are the bedrocks of a dynamic digital marketplace that effectively manages risk and delivers a seamless experience,” said Steve Pulley, Experian’s executive vice president and general manager of Global Identity & Fraud Solutions. “The availability of information consumers share with businesses makes this possible, but it’s the same information that puts them at a greater risk for fraud, making trust more important than ever.”
Findings from the study also reveal that consumers and business leaders agree that security methods enabled by new technologies Click here to read entire article
Source:: IT News Africa