Starting and running a business has some striking similarities to adventure games. The excitement and potential pitfalls against a background of courage that’s required when seeking adventure in games, remain principal ingredients to succeed as a founder, especially when it’s a ‘first’.
We talked to four founders, who despite challenges, run their own tech ventures as first-timers.
Starting despite discouragement
Challenges sometimes come in the form of discouragement, even from those closest to the founders. Nancy Ewurum is a CEO, who co-founded Aidah.ai, a Ghana-based company that uses chatbots to help businesses streamline customer conversations. After being selected from thousands of applicants vying for a spot in MEST Africa’s entrepreneurial training program, she quit her banking job in Nigeria to move to Accra in 2016 for the one year intensive training.
When it was time to leave Nigeria, family members discouraged her, labelling her decision as a waste of time on something unprofitable.
Similarly, Ojuolape Arojo started Applecart Nigeria, an online grocery store where she is the CEO, because shopping for groceries has always been stressful for her. She realised that others had the same challenge, so with no training, she set up an e-commerce website with payment features herself.