By Tom Jackson
While running their previous business, fashion-focused online marketplace Traclist, Segun Afolahan and Emotu Balogun experienced the trials of building e-commerce startups in Africa.
Having closed Traclist, the pair are now addressing those issues with their latest venture Sendbox, a tech-enabled platform that provides shipping, escrow payments, and discovery services to merchants and customers from SMEs that sell products using social media channels like Instagram, Facebook, and WhatsApp.
The platform allows users to safely partake in e-commerce on distributed social platforms by providing a means to identify trustworthy merchants, securely pay for items, and ship to domestic and international destinations.
“We provide these services by aggregating some logistics partners, both local and international, and connecting them with these small and medium enterprises, along with the escrow payment services to build business confidence between customers and merchants,” Afolahan told Disrupt Africa.
He said Nigerians were undertaking a lot of transactions using informal channels that are not designed for e-commerce, including social media platforms, which posed challenges.
“While these channels provide good tractions and awareness, there rarely exists a coherent structure or framework to provide the extra value that the traditional marketplace has,” Afolahan said.
This is where Sendbox comes in, carving out a niche for itself Click here to read entire article