By Dana Sanchez
Comscore’s syndicated digital audience-measurement business is in decline, and the company’s interim CEO is “exploring all strategic options” after missing on revenue in the last quarter, AdAge reported.
The company promotes itself as “the trusted currency for planning, transacting, and evaluating media across platforms.”
Its stock fell 85 percent since CEO Bryan Wiener and President Sarah Hofstetter resigned in March in a dispute with the board, prompting speculation of a takeover. The company lost more than $1.2 billion in market capitalization.
Finding a new CEO is a priority for the board, interim CEO Dale Fuller said at a recent earnings meeting. He said he wants to get back to retirement.
About a quarter of the firm’s $1.2-billion decrease happened after the company announced a $20 million cash infusion from Cayman Islands fund CVI Investments. That Click here to read entire article