By Tom Jackson
Mauritian startup Rwazi is providing retail companies with data on the availability, visibility and pricing of their products compared to those of their competitors in real-time, boosting competition and helping consumers.
Founded last year and already expanding into Uganda, Zambia and Rwanda, Rwazi offers gig work to “mappers”, who use a mobile app to harvest data from retail outlets. Clients – either retail companies or organisations seeking data in developing markets – can then access a dashboard to receive analytics, insights and predictions in real-time.
“Companies subscribe to activate the cycle where they want to optimise distribution. For example, you are Coca-Cola, and you subscribe for us to provide you a live feed on the availability, visibility and pricing of Coca-Cola versus Pepsi in Lagos, throughout the year. With this, you list and restock at speed to increase market share,” Rwazi founder Joseph Rutakangwa told Disrupt Africa.
An interesting concept, and one that has proven attractive. Rwazi has already mapped over 20 brands in Mauritius, including Coca-Cola, Pepsi, Ceres, Tipco and Rhodes, and is already activating in Uganda, Zambia and Rwanda.
“However, I would like to shift focus from thinking that our services are available where we activate. We start mapping Click here to read entire article