the age of cancel
culture, brands have to be careful how they move. Gucci learned that the
hard way. After releasing a sweater that looked akin to blackface in February,
the luxury fashion company lost leverage on social media and experienced a drop
in North American sales, reported the Wall
Street Journal (WSJ).
losses came after the brand spent years using social media to smartly align itself
with the hip-hop community. After the sweater’s debut, however, social media became
Gucci’s worst critic.
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