By Felix Omondi
Let’s stick to the basics, shall we! What is social media marketing? In keeping with the basicness, I would define it as using a social media platform to promote your product, service, or brand. It makes a lot of sense to do so; I mean, it is a platform where so many people are on, and to a great extent, it is free to post something therein. It might as well be posting about your business or campaign.
Now that we got the definitions out of our way. It is time we ask ourselves the fundamental questions. Without mincing words any further, let us get down to it:
1. Should be on All Social Media Platforms?
There is such a thing as the right social media platform and a wrong social media platform. To drive this point home, let us use the analogy of clothing. Now, any garment you choose to wear might be right or wrong depending on the occasion. A bikini suite down at the beach would be right at home, the same garment in a corporate office meeting will be weird.
Same thing with social media Click here to read entire article