Ethiopia has become the second African country to join Chinese billionaire Jack Ma’s Electronic World Trade Platform (eWTP), an e-commerce initiative aimed at bringing Ethiopian businesses into the digital economy.
People from around the world will have direct access to Ethiopian products through the platform. Ethiopia joins Rwanda, China, Malaysia, and Belgium on the platform.
An initiative of Ma’s Chinese e-commerce giant Alibaba, the platform makes it possible for Ethiopian small and medium-sized businesses to sell their products to an international market and get direct access to Chinese consumers.
Ethiopian Prime Minister Abiy Ahmed and Ma formally launched the Electronic World Trade Platform in Ethiopia on Nov. 25, 2019, allowing businesses in the country to take part in cross-border electronic trade.
The Electronic World Trade Platform is expected to empower digital businesses in Ethiopia with information about export Click here to read entire article