Leading public relations agency, LSF|PR has risen above its global counterparts to emerge pound for pound, the 11th most creative PR agency in the world, according to The Holmes Report’s Global Creative Index 2019.
This annual global measure of creativity – now in its eighth edition – evaluates award entries and winners from more than 25 PR, digital and marketing awards programs from around the world over a 12-month period. The index formula takes into account the expansion of public relations work across multiple categories at advertising-oriented shows such as the Cannes Lions, with a methodology that favours agencies designated for idea-creation.
In this edition of the index, LSFPR ranks 11th on a point per head table that identifies agencies which are, ‘pound for pound’, the most creative PR agencies in the world. The overall agency table is dominated by global PR networks such as Weber Shandwick, BCW, Ketchum and Edelman owing to their volume of awards, while this alternative measure of agency creativity comes from weighting agency scores according to their staff size.
Speaking on the achievement, Bidemi Zakariyau Akande, Founder & CEO of LSF|PR said, “We are delighted and extremely proud to have been listed on this distinguished index. Being Click here to read entire article
Source:: Ventures Africa