By Ann Brown
Are you what you post online? Is your online presence really representative of who you are? Well, it seems the social media giants are now analyzing “you” from your online behavior.
Airbnb has developed something called “trait analyzer” algorithms and it compiles data dossiers on users. Airbnb is relying on the trait analyzer to decide whether potential guests/hosts have been bad or good. The program actually scores people, and will then “flag and investigate suspicious activity before it happens.”
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According to an Evening Standard report, Airbnb’s patent for AI culls through everything it can find on you online, “including social media for traits such as ‘conscientiousness and openness’ against the usual credit and identity checks and what it describes as ‘secure third-party databases’.”
In short, the Airbnb technology conducts background checks and evaluates the users’ reliability, compatibility, behavioral, and personality traits.
“Personalities like ‘neuroticism Click here to read entire article