By Tom Jackson
Kenyan food delivery startup Ayazona is working to make food delivery more affordable, and is in the process of raising a funding round to expand its operations.
Launched in mid-2019 after its team spent 18 months building and testing the product, the Nairobi-based Ayazona aims to empower small local restaurants and generate relevant market data to help them expand, grow and open more local branches in relevant regions.
By working with more local restaurants, the startup also offers more affordable prices to local customers via its on-demand app, which allows users to discover restaurants within their local area, place an order, and have it delivered. This level of affordability is how it differentiates from the competition.
“We realised that the current on-demand food delivery platforms – Jumia Foods, UberEats, and Yum – are not affordable for the average African user. They mostly mark up prices, making the consumer pay more than the food actually costs at the restaurant,” Ayazona co-founder and chief technological officer (CTO) Samson Larsson Otieno told Disrupt Africa.
“The market is slowly being engulfed by international players, leaving no room for local innovation and growth. We saw the need to offer a locally-founded alternative making it more affordable for Click here to read entire article