Over the last few years, Africa’s biggest telcos have been diversifying their revenue away from voice services. But the pandemic shows they still have more to do.
For African telecom companies, the last ten years have been both transformational and disruptive to their business models. Increased broadband penetration and growing internet adoption across key demographics are causing telecom subscribers to adopt over-the-top (OTT) services for communication needs.
SMS and traditional phone calls are being displaced and replaced by instant messaging and internet-enabled voice and video calls. In the last decade, WhatsApp and Facebook are responsible for the depletion of telcos’ SMS revenues.
In 2011, globally, around 1 billion messages were sent daily on WhatsApp. By 2020, users were sending 65 billion messages daily. WhatsApp calls, Skype, Zoom, Google Meets and Teams are now ushering an internet-communication environment that could put telcos’ traditional SMS and voice services out of business.
Over the last four years, telecom companies have introduced different diversification plans to remain competitive.
MTN Group, Airtel Africa and Orange are three of the largest telecom companies on Click here to read entire article
Source:: Tech Cabal