By Mutiu Iyanda Social media influencers campaign for the boycott of Access Bank has further shown the extent to which social movement can impact businesses in Nigeria. As exemplified by the action of the influencers and other social media users in the last few hours, it is clear that customers and non-customers can collectively work towards calling the bank’s attention to the need to protect its customers despite expected regulator’s action in a challenging time like this. In its response to the campaign,…

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Source:: Tekedia