Branding may seem like such a futile and worldly thing to do, but once you understand why it is essential for your church, we promise you’ll love to indulge in it.
For starters, we must stress that branding is more than just creating a neat logo and playing with colors. It is, in fact, about getting your message and your testimony heard by millions. It grows your influence, and therefore your role in reflecting God’s message.
Sure, many perversions, disruptions, and misperceptions keep Christians away from most marketing and branding practices. But let us change all that.
Some 4.66 billion people use the internet, and of these, 3.6 billion use social media regularly – that’s nearly 60% of the global population.
This makes the internet and social media sites like Facebook and Twitter great places to find more members for your church. Investing in a viable presence online is vital for any entity looking to amass exposure to many millions of people.
With the right marketing and branding tactics, your church can put in place a mechanism that systematically feeds search engines information about your faith and parish. This will Click here to read entire article