The best way to ensure client satisfaction is to show them evidence of how well the campaigns you are running for them are performing.
To do this successfully, you need to work out which metrics will put a smile on their face, and which will just confuse them.
With that in mind, here are the key performance indicators (KPIs) to focus on and how best to manage the process of collating and representing this data.
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Raw ad impressions
One of the simplest and least ambiguous metrics to boast about is the number of impressions that your ad has achieved on whichever platforms it is targeting.
While more ad impressions does not necessarily correlate with greater overall impact, it is a clear signal that an ad is being seen and can help to demonstrate how well a marketing budget is being used.
Of course if your ads are running on multiple platforms, manually adding impressions data and other metrics to a file for reporting purposes will be time-consuming, which is why using PPC reporting software to automate this makes sense.
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