Today, sustainability is expected; it’s part of our lifestyle. Just ask Paul Daneshrad, CEO of StarPoint Properties. After the devastating 1994 Northridge earthquake pushed him to become keen on seismic rehab, Daneshrad realized that a company’s prosperity is fundamentally tied to the environment. Today, that philosophy extends not only to the immediate environment of California and its unique seismic challenges, but to the climate itself. Now they’ve got LEED Gold v4.1 certification for sustainability on their renovations on Beverly Hills’ most expensive office building. The only direction to go is forward.
As a property developer, Paul Daneshrad is used to adapting to the environment and its incipient challenges. Just as 1994’s devastating Northridge earthquake presented an early make-or-break test of the young developer’s investment philosophy, the current climate crisis is pushing adaptation. The earthquake prompted Daneshrad and his company to become experts in seismic rehab; today, they’re going green.
“Our society now expects sustainability to be incorporated into almost everything, thus the sustainable model is not only in demand today, it will remain so for the future, and not just for Click here to read entire article